idn vol.19 no.5 : Interactive Design issue


Interactive Design Issue
Redefining the term “user-friendly”

Design usually has one of two goals, often both: to be aesthetically pleasing to a viewer and to “sell” whatever brought it into being, be that an actual product, a brand, an identity or an idea. Interaction design lives or dies through recipients’ responses to it. If as result of seeing it, the viewer cannot or does not want to “inter-act” with it, then the design quite clearly hasn’t worked.

As one practitioner noted: “We need to be able to tap into audiences’ minds in order to build intuitive designs that help enhance their lives and extend the way they interact – this is really what interaction design is about, it’s about building experiences for people.”


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